Rocky Mountain ProductCamp is coming up quickly on October 29th. Before things got too chaotic, Larry McKeogh managed to visit Booyah Online Advertising agency. This segment of “On the Road With Rocky Mountain ProductCamp” is an interview with Jamie Duklas (@jduklas), the Director of Social Media at Booyah!
Jamie had some interesting insight regarding social media. He advised that potential clients should step back and think about their ultimate goal. Depending on your budget and intentions you may find that paid search will yield a greater result. (For more on that, check out this post with Trada’s VP of Marketing, Bill Quinn.)
After establishing that social media is really the way to go, Jamie advises starting with Facebook. Even if you are a B2B product or company, with over 700 million users on Facebook, this is where you will find your customers.
You will want to get your ‘liker‘ numbers into the 3K – 10K+ range. Less than that your are not talking to anyone. As you increase beyond 3K you’ll stand a greater chance of interacting with your community.
The important point to remember with social media is that the conversations are happening. They may or may not be occurring on your Facebook/Twitter environment. By taking a proactive approach you can interact with your customer base. In the instance of customer negativity you can address the complaint early and possibly convert them into an advocate.
Don’t take the 3-monkey approach.
Jamie has proposed a session at Rocky Mountain ProductCamp on Social Media. If you found this interesting register today and join us on October 29th. Maybe this topic will be discussed more.