Is your marketing department seen as a revenue generator or a cost center? Larry McKeogh sat down with Bill Quinn, Vice President of Marketing at Trada to learn a little more about his session proposal for Rocky Mountain ProductCamp on October 29th.
Some key take aways include:
- [2:30] “In order to market effectively, you have to measure everything. The awesome thing about marketing these days is that you can measure everything.”
- [3:10] Discussion of the funnel dynamics and how to make the funnel pay off
- [10:30] Trada’s looking for a Digital Marketing Manager. Interested? Catch Bill or someone else from Trada at Rocky Mountain ProductCamp.
- [11:00] Bill’s RMPCamp topic proposal and that “ProductCamp is all about learning from one another”
Care to share your funnel experiences or best ways to measure your marketing ROI, add a comment or join us on October 29th and share with the group.